246K display impressions
Built strong brand visibility across high-traffic UAC pages
Case studies
Building brand awareness through data-led timing and audience insights
Summary
A higher-education provider engaged Reach to grow domestic awareness and strengthen its applicant pipeline amid new international student enrolment limits. Using UAC’s audience insights and data tools, Reach delivered a full-cycle strategy combining display for visibility and direct channels for conversion.
The campaign turned awareness into tangible engagement, generating strong domestic preference activity across key UAC milestones.
The challenge
With new government measures tightening international enrolments, the institution needed to diversify its recruitment base and increase its domestic market presence and UAC preferences.
The approach
Reach developed a targeted strategy guided by audience data and key application dates. Key actions included:
- delivering high-impact UAC website display placements to help increase brand awareness and keep the institution top-of-mind with student audiences
- delivering personalised and targeted SMS campaigns during key decision windows, including ATAR and offer periods
- applying predictive targeting to reach Year 12 students studying Business, IT, and Networking with ATAR 59.95 and below
- using real-time engagement trends to fine-tune timing, segmentation and creative approach.
The results
The campaign delivered strong performances:
8.7K SMS delivered
Generated 1.8K+ link clicks with a 19% average CTR
30%+ EDM CTR
Outperformed university/college benchmarks during ATAR and offer rounds
100+ new domestic preferences
Strongest local response since the shift to domestic recruitment
The finer details
Reach is a data-based marketing solution unique to the Australian market. With unparalleled insight into learner audiences, we specialise in connecting them with your recruitment and marketing goals.
Products used in this case study:
- SMS powered by UAC audience data
- UAC website display packages across targeted audience pages and newsletters.
The impact
Through data-led insights and precise timing, Reach helped the institution successfully pivot toward domestic audiences. The campaign demonstrated how combining display for awareness and direct marketing for conversion can deliver measurable impact across the student decision journey.
Get in touch today to see how we could help you reach your goals!