15% average CTR
Exceeded Reach’s 11% benchmark and outperformed industry averages.
Case studies
Boosting enrolments across key cohorts for a major university
Summary
A leading G8 university partnered with Reach to drive enrolments across four key cohorts.
Using UAC’s data, real-time market insights and AI offer-predictor tools, Reach developed a year-long partnership strategy combining personalised direct messaging and targeted website display activity.
The campaign captured student attention at critical decision-making points, achieved outstanding engagement and preference results, and maintained the university’s position in a competitive market.
The challenge
The university needed to boost preferences and applications from four distinct cohorts across its undergraduate programs. With the tertiary market becoming increasingly competitive, the institution sought to attract high-achieving, diverse, and equity-based students, while maintaining its market share across key segments.
The approach
Reach’s marketing and data analytics teams collaborated closely with the university to design and execute a full-year campaign strategy.
Key actions included:
- using UAC’s student data AI tool to identify potential applicants who are likely to enrol at the institution
- activating a multi-channel campaign across direct and display marketing
- aligning messaging with critical student decision moments, including open days, early offers and ATAR release
- delivering timely, personalised communications tailored to each cohort’s motivations and stage in the decision journey.
The results
The campaign achieved outstanding performance across all channels.
100s of new preferences
One in four people who clicked proceeded to preference the university, delivering hundreds of new UAC preferences.
Market share held
Maintained share across all key cohorts with notable growth in two priority cohorts.
The finer details
Reach is a data-based marketing solution unique to the Australian market. With unparalleled insight into learner audiences, we specialise in connecting them with your recruitment and marketing goals.
Products used in this case study:
- EDM (developed by the UAC team and powered by bespoke UAC audience lists)
- UAC website display packages (selection of targeted audience pages).
The impact
Through data-led insights and precision targeting, Reach helped the university strengthen brand visibility, sustain conversion momentum and engage meaningfully with high-value audiences. The campaign demonstrated how strategic timing and personalisation can drive measurable impact in a competitive higher education landscape.
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