Higher education

Top-tier uni enrols key cohorts

The problem

A major university needed to increase preferences and applications from four key cohorts across all their offerings. Universities compete every year for top talent and need to take action to attract students from high-performing and diverse cohorts.

The solution

Reach’s marketing and data analytics teams collaborated with the university to produce a year-long marketing plan based on key dates, UAC’s student data AI tool, and trends.

Reach's comprehensive marketing strategy included both direct and display messaging. This approach enabled the institution to effectively convey its messages to specific target audiences as part of a broader campaign to enhance brand awareness.

Throughout the year, messages coincided with key dates and institution events, such as open days, ATAR release and early entry opportunities.

The results

Through strategic brand awareness and conversion campaigns, all key areas saw growth, despite the drop in applications sector-wide. Reach achieved a big boost in awareness that converted into a 1,809% increase in applications.