18% average CTR
Exceeded education benchmarks across 5,500+ targeted SMS sends
Case studies
Boosting brand awareness and conversions through precision timing and UAC insights
Summary
- A leading independent college partnered with Reach to strengthen brand awareness and drive applications.
- Using UAC’s audience data, real-time insights and strategic timing across the UAC cycle, Reach delivered a dual-channel strategy combining display for awareness and direct marketing for conversion.
- The campaign built brand familiarity early, then converted that awareness into preferences and applications during key UAC milestones.
The challenge
A college needed a solution that could deliver measurable impact and clear attribution after testing multiple marketing channels with limited visibility into results. Competing in a crowded tertiary market, it sought to understand which activities were directly driving preferences and applications, while maintaining brand visibility across the decision journey.
The approach
Reach’s marketing and analytics teams designed a year-long strategy leveraging UAC’s audience insights and data tools.
Key actions included:
- running display activity on UAC’s high-traffic pages to build brand awareness early
- activating personalised direct campaigns (EDM and SMS) aligned with UAC milestones to drive conversion
- using predictive data to target applicants most likely to apply or enrol.
Aligning messaging with each stage of the student journey to maximise engagement.
The results
The campaign achieved outstanding performance across all channels:
121 new preferences
Generated new university preferences and applications within seven days
870K display impressions
Built sustained brand visibility and awareness throughout the campaign cycle
The finer details
Reach is a data-based marketing solution unique to the Australian market. With unparalleled insight into learner audiences, we specialise in connecting them with your recruitment and marketing goals.
Products used in this case study:
- SMS powered by UAC audience data
- UAC website display packages across targeted audience pages and newsletters.
The impact
Through data-led insights and precise timing, Reach helped the college clearly connect its marketing investment to enrolment outcomes, something not previously possible through other channels. The campaign demonstrated how combining display for awareness and direct marketing for conversion can deliver measurable impact across the student decision journey.
Get in touch today to see how we could help you reach your goals!