Advertising with UAC

Why advertise with UAC?

UAC is a not-for-profit organisation that strives to help prospective students access their potential through higher education. All advertising profits are filtered back into the organisation, furthering our ability to provide the admission services for which we're known.

We have over 6.4 million webpage views each year, and thousands of students, their teachers and career advisers use our publications — so advertising with UAC is a highly effective way to communicate directly with your target audience.

Discover advertising opportunities with UAC.


UAC is proud to introduce a unique opportunity for your institution to engage applicants making decisions about their future. With UAC Reach, you can now expose prospective students to relevant products and services via targeted messaging and bespoke advertising.

Reach cuts through the noise to reach your prospective students via:

DISPLAY ADVERTISING — Get noticed on high-traffic webpages by an engaged audience and enjoy the freedom to design ads that work.

EMAIL CAMPAIGNS — Define your target audience and work with the Reach team to communicate directly with future students via tailored messaging.

NEWSLETTERS — Benefit from access to thousands of UAC's subscribers: high-school and tertiary students, teachers, careers advisers and more.

SPONSORED CONTENT — Create engaging content about your institution that will be read by the right audience every time. 

Reach your future students — read more in the Reach Media Kit.



Published in May each year, Steps to Uni for Year 10 Students is a key publication for Year 10 students in NSW and the ACT who are choosing their courses for Years 11 and 12. Steps to Uni for Year 10 Students is the only comprehensive book of its type in NSW and the ACT, with sample copies provided to all high schools in NSW and the ACT. 

In 2020 we will again be providing Steps to Uni for Year 10 Students free-of-charge to all Year 10 students in NSW and the ACT. 

Advertising rates, specifications and terms and conditions for the 2020 editions are set out in our Advertising and Apply Direct Entry brochure.


Institutions are encouraged to contact UAC as soon as possible to discuss inclusion in next year's Steps to Uni for Year 10 Students. To secure a place in the 220 publication, institutions need to send in their booking form by 25 January 2020

UAC Guide 2020-21

With the largest print run of a tertiary admissions guide in Australia (100,000 copies), the UAC Guide, published each year, it is mandatory reading for anyone applying for undergraduate courses through UAC.

It is provided free of charge to all Year 12 students in NSW and the ACT. To reach all potential applicants, the Guide is also distributed to TAFE colleges, libraries and universities.

With its high pass-on rate to mothers, fathers, brothers, sisters, partners, friends and workmates, the UAC Guide has an extremely wide readership.

An invaluable resource for teachers and student advisers, the UAC Guide contains details of over 2,000 undergraduate courses. It is securely placed as the indispensable companion to tertiary admission in NSW and the ACT.

Advertising rates, specifications and terms and conditions for 2020–21 are set out in our Advertising and Apply Direct Entry brochure.


If you are an approved higher education provider offering FEE-HELP, you can promote your institution and courses (diploma level or higher) in the UAC Guide while maintaining direct application and admission procedures at your institution. Your information will be presented in a separate section of the Guide (Part 3) reserved for institutions who have direct application and admission procedures. Your courses will also be listed in the Guide index and in UAC's online course search.

Apply direct entry rates, specifications and terms and conditions for 2020–21 are set out in our Advertising and Apply Direct Entry brochure.


UAC admissions are opening in April in 2020, so the UAC Guide will be published and distributed in late March to schools.  Institutions are encouraged to contact UAC as soon as possible to discuss inclusion in the Guide.

For advertising bookings and inclusion as an Apply Direct entry, institutions need to have sent in their booking form by early 25 January 2020 to secure a place in that year's Guide.


Our Statement of Business Ethics is a guide for contractors, consultations, suppliers, tenderers and business partners.

Guiding ethical principles

Respect for the customer and higher education sector are integral to UAC’s approach to advertising, as detailed in the following ethical principles:

  1. UAC strives to deliver truthful information to the public. 
  2. UAC will exercise the highest personal ethics in the creation and dissemination of commercial information to customers. 
  3. UAC will clearly distinguish advertising and sponsored content from news and other editorial content, both online and offline. 
  4. UAC will treat customers fairly based on the nature of the audience to whom the ads are directed, and the nature of the product or service advertised. Extra care will be used in advertising to avoid misleading or mistreating children and other vulnerable audiences. We will use our discretion based on the nature of the product or service, particularly concerning drugs, alcohol and gambling.
  5. UAC will never compromise customers’ privacy in marketing communications – the option to participate in providing personal information should be transparent and easily made. 
  6. UAC will follow federal, state and local advertising laws, and cooperate with industry self-regulatory programs for the resolution of advertising practices. 

Advertising Brochures

UAC Reach Media Kit
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