Bachelor of Marketing and Media
Macquarie University
CRICOS provider number: 00002J TEQSA provider ID: PRV12032
Courses included
This course has been cancelled
About
Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.
The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories modern marketing is built on, you'll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can be applied in a marketing context.
Areas of study
Australian media, brand management, business and creative arts management, communications, digital marketing, integrated marketing, marketing fundamentals, marketing research, media cultures, professional writing, public relations, radio, screen and digital media production, social marketing, social media marketing.
Career opportunities
Advertising manager, Advertising or marketing communications specialist, art or creative director, brand manager, broadcasting production manager, business development manager, copywriter, corporate communications specialist, digital marketing specialist, e-business manager, Internal communications consultant, journalist, market or social researcher, marketing consultant, media buyer or producer, media manager, product manager, public affairs adviser, search engine optimisation (SEO) manager.
Professional recognition
Accredited by the Australian Marketing Institute.
Fees and charges
Visit the Macquarie University website for current fee information.
Admission criteria
Applicants with recent secondary education
Assumed knowledge: Mathematics Standard 2. If you don't have the assumed knowledge, you're advised to include a quantitative methods elective unit in your first year of study.
Guaranteed selection rank: 93.00
Other applicants
Student profile
Access information about the background of students in this course.
Further information
View all details of this degree on the Macquarie University website.
The academic content of all programs is subject to routine review.
ATAR profile
ATAR-based offers only (semester 1, 2024)
Use all ATAR profile data as a guide only; it provides a broad overview of the ATARs and selection ranks of previous Year 12 students admitted into that course. ATARs and selection ranks required for entry in 2025 may be different. If you are unsure about including a course among your preferences, contact the relevant institution.
- This ATAR profile table is in line with Commonwealth Government transparency requirements. It is based on offers to recent school leavers (ie completed Year 12 in the last 2 years) who were selected solely or partly on their ATAR. Note that some institutions further differentiate this information on their websites.
- The ATAR values exclude any adjustment factors.
- The selection ranks include the ATAR and any adjustment factors.
Abbreviations
– = data is not available.<5 = less than 5 ATAR-based offers were made.
N/A = no offers were made on the basis of ATAR.
NC = new course
NP = Not provided by institution
NR = No reportable profile
NS = No Semester 1 offers
NN = Unavailable (other)
NO = Entry on other criteria
Student profile
Course updates
Courses are added and cancelled throughout the admissions year and course details are subject to change. Check the UAC course search regularly.
Naming of awards
The degrees (awards) offered by Macquarie University are set out in the Macquarie University Handbook. Students who qualify for a degree that is structured around majors will have the name/s of the major/s included on their testamur.