Bachelor of Advanced Digital Marketing and Analytics (Honours)
Griffith University
CRICOS provider number: 00233E TEQSA provider ID: PRV12076
Courses included
This course has been cancelled
About
The world of marketing technology and business is rapidly changing. The new Bachelor of Advanced Digital Marketing and Analytics (Honours) gives you the latest digital marketing skills that employers are looking for, enabling you to transform data into decisions and develop clear, marketing-specific business strategies at the forefront of technology. You’ll gain knowledge in core marketing, advertising and sales skills, while also exploring the growing use of AI, data analytics and data science to understand consumers and design effective marketing strategies.
In this advanced degree you’ll be able to choose from a curated list of electives to build complementary skills in your area of interest and tailor the degree to your career outcomes, key disciplines and growth industries. You’ll also gain in-demand transferable skills to grow your digital competencies and create and implement marketing campaigns that draw upon consumer behaviour concepts and trends.
Areas of study
Advertising, AI, data analytics, data science, marketing, sales skills.
Career opportunities
Marketing analyst or communications analyst across sectors such as health, sport, tourism, real estate, entertainment, fashion, advertising, public relations, and business consulting. Other potential roles include digital marketing manager, brand manager, corporate communications manager, marketing manager, advertising account manager, market research analyst, sales analyst, public relations manager, or sustainable business analyst.
Fees and charges
Admission criteria
Applicants with recent secondary education
Assumed knowledge: Any two units of English (Band 3).
Applicants with vocational education and training (VET) study
Griffith VET Guarantee applies to this program.
All applicants
Further information
View all details of this course on the Griffith University website.
The academic content of all programs is subject to routine review.
ATAR profile
ATAR-based offers only (semester 1, 2024)
Use all ATAR profile data as a guide only; it provides a broad overview of the ATARs and selection ranks of previous Year 12 students admitted into that course. ATARs and selection ranks required for entry in 2025 may be different. If you are unsure about including a course among your preferences, contact the relevant institution.
- This ATAR profile table is in line with Commonwealth Government transparency requirements. It is based on offers to recent school leavers (ie completed Year 12 in the last 2 years) who were selected solely or partly on their ATAR. Note that some institutions further differentiate this information on their websites.
- The ATAR values exclude any adjustment factors.
- The selection ranks include the ATAR and any adjustment factors.
Abbreviations
– = data is not available.<5 = less than 5 ATAR-based offers were made.
N/A = no offers were made on the basis of ATAR.
NC = new course
NP = Not provided by institution
NR = No reportable profile
NS = No Semester 1 offers
NN = Unavailable (other)
NO = Entry on other criteria
Student profile
Course updates
Courses are added and cancelled throughout the admissions year and course details are subject to change. Check the UAC course search regularly.