Master of Marketing

About

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.

Leading marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products and services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.

This masters degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.

For a two-year program, this degree can be combined with a second masters degree from Sydney Business School.

Admission criteria

Either:

• an Australian bachelor degree, or recognised equivalent, with an equivalent average mark of 50%; or
• a UOW Graduate Certificate in Marketing or UOW Graduate Certificate in Business.

Applicants with other relevant tertiary qualifications and/or substantial relevant professional or managerial experience should contact UOW to discuss their options.

Fees and charges

This course will be offered as a Commonwealth Supported Place (CSP). This means the Australian government will subsidise your tuition fees by up to 75%. To be eligible for this fee subsidy, you must meet the following criteria: Be a domestic student, i.e. an Australian or New Zealand citizen, a permanent resident of Australia or a permanent Australian Humanitarian visa holder.

Refer to University of Wollongong current fee information.

^ Fee column represents an annual amount unless the course duration is less than one year and the amount then represents the full cost of the course.

Australian Government financial assistance

University of Wollongong scholarships and financial assistance

Equity Scholarships through UAC

Further information

Read the full course details on the University of Wollongong website.

Visit the University of Wollongong website or call 1300 FOR UOW (1300 367 869).

Visit the Sydney Business School website.
Email the faculty via UOW Future Students.

Sydney Business School is the graduate school of the Faculty of Business and Law at University of Wollongong. Our courses are delivered from campuses located in the Sydney CBD at Circular Quay and Wollongong. They are designed for individuals seeking to expand their expertise, build professional excellence or enhance their leadership capabilities.