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In today’s increasingly complex digital age, all business aspects of the global media and marketing industry require management professionals with skills to optimise operations.
The Graduate Certificate of Business (Media and Marketing) is designed to provide students with transferable skills and in-depth knowledge of business practices, positioning them for potential careers in general management, business strategy, planning and operations, sales, media and marketing. It focuses on developing your advanced conceptual, transferable and professional attributes through a program of student-centred learning.
This degree focuses on developing your advanced conceptual, transferable and professional attributes through a program of student-centred learning. You will study advanced conceptual and theoretical frameworks for analysing businesses, which will equip you for an immediate contribution to the competitive global business environments of marketing and media.
If you are already working, this course will enable you to up-skill and give you tangible recognition of your enhanced workplace skills.
Students are required to undertake two business specific subjects, one media specific subject and one marketing specific subject, all with a focus on the economics of media management and marketing.
Upon completion of this course, graduates will be able to:
Upon completion of the Graduate Certificate of Business (Media and Marketing), students may be eligible to articulate (enter) into any ICMS masters course.
Applicants must meet one of the following criteria:
Applicants seeking admission on the basis of work experience must support their application with a full statement of service for all work experience listed. The statement must contain independent evidence of the duration and level of work experience.
^ Fee listed is the indicative annual course cost for 2021. Fees are reviewed annually and subject to change.
Read the full course details on the ICMS website.