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Postgraduate course

Graduate Certificate of Business (Media and Marketing)

International College of Management, Sydney

Courses included






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In response to COVID-19, ICMS is offering online delivery of all courses to enable students to continue their studies. View the most up-to-date ICMS COVID-19 arrangements.

In today’s increasingly complex digital age, all business aspects of the global media and marketing industry require management professionals with skills to optimise operations.

The Graduate Certificate of Business (Media and Marketing) is designed to provide students with transferable skills and in-depth knowledge of business practices, positioning them for potential careers in general management, business strategy, planning and operations, sales, media and marketing. It focuses on developing your advanced conceptual, transferable and professional attributes through a program of student-centred learning.

This degree focuses on developing your advanced conceptual, transferable and professional attributes through a program of student-centred learning. You will study advanced conceptual and theoretical frameworks for analysing businesses, which will equip you for an immediate contribution to the competitive global business environments of marketing and media.

If you are already working, this course will enable you to up-skill and give you tangible recognition of your enhanced workplace skills.

Students are required to undertake two business specific subjects, one media specific subject and one marketing specific subject, all with a focus on the economics of media management and marketing.

Upon completion of this course, graduates will be able to:

  • apply key management concepts and skills to business operations
  • critique a range of contemporary social, economic, political and cultural factors facing tourism and hospitality organisations in the new economy
  • communicate effectively with a diverse range of stakeholders
  • apply the critical elements that are involved in the successful implementation of marketing in tourism and hospitality contexts.

Upon completion of the Graduate Certificate of Business (Media and Marketing), students may be eligible to articulate (enter) into any ICMS masters course.

Admission criteria

Applicants must meet one of the following criteria:

  • Successful completion of a bachelor’s degree from an Australian higher education institution or overseas equivalent.
  • Successful completion of an overseas higher education course of at least three years duration (minimum AQF level 6 or equivalent), with a minimum credit grade average.
  • At least five years appropriate full-time managerial or professional experience. (Applicants must demonstrate a recognisable level of responsibility as part of their work experience. Position accountability in a range of areas such as budgeting, staffing, project management, financial management or other relevant supervisory experience should be evident in the applicant's work history. While senior levels of volunteer experience may be considered, normally the majority of the work should be in a paid, full-time capacity.) Applicants seeking admission on the basis of work experience MUST support their application with evidence.
  • Successful completion of at least two award or at least two non-award subjects (at AQF Level 8 or above) from an Australian higher education institution or overseas equivalent.

Fees and charges

^ Fee listed is the indicative annual course cost for 2022. Fees are reviewed annually and subject to change.

Australian Government financial assistance

ICMS scholarships and financial assistance

Equity Scholarships through UAC

Further information

Read the full course details on the ICMS website.

Call (02) 9466 1240 or email ICMS.