Graduate Certificate of Business (Media and Marketing)

About

In today’s increasingly complex digital age, all business aspects of the global media and marketing industry require management professionals with skills to optimise operations.

The Graduate Certificate of Business (Media and Marketing) is designed to provide students with transferable skills and in-depth knowledge of business practices, positioning them for potential careers in general management, business strategy, planning and operations, sales, media and marketing. It focuses on developing your advanced conceptual, transferable and professional attributes through a program of student-centred learning.

This degree focuses on developing your advanced conceptual, transferable and professional attributes through a program of student-centred learning. You will study advanced conceptual and theoretical frameworks for analysing businesses, which will equip you for an immediate contribution to the competitive global business environments of marketing and media.

If you are already working, this course will enable you to up-skill and give you tangible recognition of your enhanced workplace skills.

Students are required to undertake two business specific subjects, one media specific subject and one marketing specific subject, all with a focus on the economics of media management and marketing.

Upon completion of this course, graduates will be able to:

• apply key management concepts and skills to business operations
• critique a range of contemporary social, economic, political and cultural factors facing tourism and hospitality organisations in the new economy
• communicate effectively with a diverse range of stakeholders
• apply the critical elements that are involved in the successful implementation of marketing in tourism and hospitality contexts.

Pathway to Master’s

Upon completion of the Graduate Certificate of Business (Media and Marketing), students may be eligible to enter (articulate) into the second trimester of an ICMS master’s degree.

For entry into the Master of Business Administration, Master of Business Administration (Business Analytics), Master of Business Administration (Innovation and Entrepreneurship) and Master of Business Administration (Digital Transformation), work experience is also required.

If you are aiming to articulate into a Master’s degree after successful completion of your Graduate Certificate you should check the relevant Master’s degree entry requirements.

Admission criteria

Applicants must meet one of the following criteria:

• Successful completion of a bachelor degree (AQF 7) from  an Australian higher education institution or overseas equivalent.
• Successful completion of an overseas higher education course of at least three years duration (minimum AQF level 6 or equivalent), with a minimum credit grade average. (GPA 3.0 on a 5-point scale)
• Successful completion of an approved Postgraduate Qualifying Program from an Australian higher education institution or overseas equivalent.
• Successful completion of a recognised Diploma or Advanced Diploma (or equivalent as recognised by the Australian Government's qualifications recognition tool) with at least four (4) years relevant full-time work experience.
• At least five years appropriate full-time managerial or professional experience. (Applicants must demonstrate a recognisable level of responsibility as part of their work experience. Position accountability in a range of areas such as budgeting, staffing, project management, financial management or other relevant supervisory experience should be evident in the applicant's work history. While senior levels of volunteer experience may be considered, normally the majority of the work should be in a paid, full- time capacity. Applicants seeking admission on the basis of work experience MUST support their application with evidence outlined in the Admissions Guidebook).
• Successful completion of at least two award or at least two non-award subjects (at AQF Level 8 or above) from an Australian higher education institution or overseas equivalent.

Fees and charges

^ Fee listed is the indicative annual course cost for 2024. Fees are reviewed annually and subject to change.

Australian Government financial assistance

ICMS scholarships and financial assistance

Equity Scholarships through UAC

Further information

Read the full course details on the ICMS website.

Call (02) 9466 1240 or email ICMS.