Bachelor of Fashion Marketing and Enterprise

The Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co- developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. Explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.

Learning outcomes:

• Distinguish between ethical and unethical marketing and enterprise management practices.
• Understand and explain the fashion industry’s impact on local and global communities.
• Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
• Independently and creatively solve unpredictable and/or complex marketing and management problems.
• Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.

Note: This course is also available at our Adelaide, Brisbane and Melbourne campuses. Flexible study options are available including On-campus, Online or a Hybrid of both.

Areas of study

Customer experience management, design context, design studio, digital design foundations, entrepreneurship, fashion concepts, future fashion retail, lean business startup, marketing fundamentals.

Career opportunities

Brand manager, digital manager, marketing manager, fashion buyer, merchandises planner.

Practical experience

The big difference at Billy Blue College of Design at Torrens University Australia is that you’ll start working in the design industry from day one – gaining valuable experience, learning from industry professionals and making industry connections. We have a strong network of partners and are always welcoming opportunities to build new relationships in the design world.

Engage with industry throughout your course as you complete an industry brief or internship, gaining valuable work experience in your dream field.

Fees and charges

Students pay the full cost of domestic fee-paying (DFEE) courses. Scholarships and FEE-HELP loans are available. Current Torrens University fee information.

Admission criteria

Refer to the Torrens University general admission criteria.

Applicants with recent secondary education

ATAR: ATAR is not a requirement. Applicants must have completed Year 12 or equivalent.

Refer to the Torrens University general admission criteria.

Applicants with higher education study

Refer to the Torrens University general admission criteria.

Applicants with vocational education and training (VET) study

Refer to the Torrens University general admission criteria.

Further information

View all details of this course on the Torrens University website.

Course updates
Courses are added and cancelled throughout the admissions year and course details are subject to change. Check the UAC course search regularly.

Domestic fee-paying (DFEE) courses
Domestic fee-paying (DFEE) courses typically cost you more than equivalent Commonwealth-supported place (CSP) courses – read about university course costs.

Melbourne, Adelaide and Brisbane campuses
Many courses are also offered at other campuses throughout Australia. Explore other Torrens University course options.