Diploma of Business (Marketing)

Organisations around the world require people with broad business and management skills. The Diploma of Business (Marketing) allows you to study a creative blend of business subjects.

The Diploma of Business (Marketing) equips you with the skills needed for a successful career in your own business or anywhere in the diverse and dynamic business industry. You will gain an insight into key elements of managing people and organisations, marketing, financial and commercial literacy, and deepen your knowledge of contemporary business practices.

Your core business subjects are further enhanced with specialisation subjects in marketing, developing your understanding and skills in the areas of consumer behaviour and digital marketing.

The Diploma of Business (Marketing) offers you a stand-alone qualification through the Aspire Institute or, should you wish to further your studies, you could choose to use your diploma qualification as a pathway into a bachelor program at ICMS, with completed specialisations and subjects counting towards your degree. Upon successful completion of the Diploma of Business (Marketing) you will receive advanced standing for subjects in the ICMS Bachelor of Business (Marketing).

All Aspire students are part of the ICMS student community, with lectures held at our Northern Beaches campus and core business subjects at our new City campus, subject to availability.

Areas of study

Apply technical business knowledge to a range of marketing contexts, appraise performance of self and others in marketing business environments, describe solutions to routine marketing situations, develop basic academic and applied research skills in a marketing project brief, develop technical and theoretical marketing business knowledge and concepts with some depth, explain the importance of ethical and sustainable business practices in a global context, identify appropriate sources of data for problem solving in a global marketing context, name specialist marketing technology in business, present project findings in both written and personal presentation forms to diverse audiences in marketing contexts, use business management principles and motivational factors to diverse individuals and teams in marketing.

Career opportunities

Marketing coordinator, social media coordinator, digital marketing specialist, business development coordinator, EDM specialist, communications coordinator, brand coordinator, content specialist, creative assistant, engagement specialist, marketing strategist, cross channel marketing specialist.

Fees and charges

Visit the Aspire Institute website for current fee information.