Bachelor of Communication (Media Business)
University of Technology Sydney
CRICOS provider number: 00099F TEQSA provider ID: PRV12060
Courses included
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This course has been cancelled
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About
If you see yourself developing or managing a contemporary media business, the new media business major has been designed to help you cultivate the core management and communication skills for leadership in media industries. In response to industry demand, the Bachelor of Communication (Media Business) has been created for students with an interest in any aspect of media production, from film and TV to advertising, music, games, online content and more. This course equips you with the necessary business skills to be successful in your chosen field. With a basis in ethical and effective practice, you will develop an understanding of how power, influence, economics and legal obligations affect media processes and content creation.
The rapid rise of digital technologies globally has transformed how the media do business. Based in the fundamentals of business best-practice, including two subjects housed within UTS’s Faculty of Business, the course builds a range of transferable skills. It will equip you with the conceptual frameworks and practical skillsets to drive business success in competitive creative industries, deal with dynamic environments and establish sustainable, ethical practices. You will learn how to execute astute decisions, harness the reach and influence of online distribution channels, and negotiate emerging challenges and opportunities within various workplace scenarios, including your own creative entrepreneurial work. Throughout the course you will build a portfolio of work to promote yourself in the job market.
To increase your career flexibility, you can add a second major from five of the other majors offered in the Bachelor of Communication and build further skills and portfolios that equip you for a range of work options in media and communication. These courses give you practical and transferrable skills for the expanding media industries. For further information, visit the UTS School of Communication website.
Areas of study
Branding; dynamics and logics of media influence; entrepreneurial skills; fundamentals of management and business finance; the intersection of media, law and ethics.
Career opportunities
Graduates can pursue business careers within music companies, television and film production companies, advertising agencies, games companies, online and web platforms, and many others. Roles would focus on business development, strategic planning, promotion, policy, and consultancy.
Fees and charges
Refer to UTS current fee information.
Admission criteria
Refer to the UTS general admission criteria.
Student profile
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Further information
View all details of this course on the UTS website.
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UTS cross-faculty and combined courses
UTS offers many cross-faculty courses and combined courses in the areas of Arts and Social Sciences, Business, Design, Engineering and Information Technology, Health, Law and Science.
UTS also offers a Bachelor of Creative Intelligence and Innovation (BCII), a Bachelor of Arts in International Studies and a Bachelor of Sustainability and Environment as combined degrees. TD School at UTS also offers a unique future-focused Diploma in Innovation that can be completed in parallel with almost any Bachelor degree and double degree, except BCII. Diploma enrolment is by direct application once at UTS.