Bachelor of Communication and Media/Bachelor of Business

Understand today's dynamic and complex business environment when you study communication and media with business at UOW. You will gain access to real-world organisations and complete an extensive portfolio of works to develop your practical understanding and critical experience in preparation for future employment. This double degree builds your expertise in global media with a focus on industry, business and government practice.

Enhancing your educational, academic and professional qualifications, double degrees allow you to gain two degrees at once, minimising both the time commitment and the cost of your studies. They also make you a more competitive candidate in a crowded job market.

Discover how to cut through a crowded global media culture while learning about the future of business.

On completion of this double degree, you will graduate with two qualifications and the knowledge and skills to cut through the noise.

You will benefit from the expertise of our teaching staff who are some of the best in their fields. Studying communications and business provides you with an understanding of the business and commercial environments including management, operations and marketing, accounting, economics and finance. You will be able to research, plan, execute and manage marketing campaigns, produce content, and acquire skills in issue management, product publicity, crisis communications, and media relations.

During your double degree, you will develop common, core skills across both disciplines. In your final years, you will select a major from a diverse set of options in each to build your specialist knowledge in a chosen field. Throughout this degree combination you will have the opportunity to gain real-world experience and make professional connections, including the opportunity to participate in the Business Internship program.

Areas of study

Bachelor of Communication and Media: Digital and social media, screen media production, journalism, marketing communication and advertising, visual communication design. Bachelor of Business: Accountancy, business law, economics, finance, financial planning, human resource management, international business, management, marketing, public relations, supply chain management, sustainable business.

Career opportunities

Bachelor of Communication and Media: Media research and analysis, corporate communications, digital content development, social media, advertising, publishing, marketing, government media policy, media education. Bachelor of Business: Accountant, advertising executive, analyst, auditor, banker, brand/product manager, business adviser, economist, event manager, exporter/importer, financial controller, fund manager, HR manager consultant, insurance broker, market researcher, WH&S officer, policy adviser, public relations coordinator, stockbroker, supply chain manager.

Professional recognition

Bachelor of Business: The University of Wollongong has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world’s top 6% of business schools . Majors are recognised by the relevant peak professional bodies in Australia and overseas: Accountancy major: Graduates are eligible for membership of CPA Australia, Chartered Accountants ANZ, the Institute of Public Accountants, and the Association of Chartered Certified Accountants. Finance major: This course has been accepted into the CFA Institute Affiliation Program. Graduates are eligible to apply for membership of the Financial Services Institute of Australasia. Financial planning major: Approved by the national Financial Adviser Standards and Ethics Authority. Graduates of the degree are also eligible for entry into the CERTIFIED FINANCIAL PLANNER® Certification Program offered by the Financial Planning Association. Human resource management major: Accredited by the Australian Human Resources Institute. Marketing major: Graduates may be eligible to apply for membership of the Australian Marketing Institute and the Australian Market and Social Research Society and The Communication Council. Public relations major: Graduates may be eligible to apply for membership of the Public Relations Institute of Australia. Supply Chain Management major: Graduates may be eligible for membership of the Supply Chain & Logistics Association of Australia and the Logistics & Supply Chain Management Society Singapore.

Practical experience

Bachelor of Communication and Media: Portfolio of work. Bachelor of Business: Optional internship with course credit.

Honours

Available as an additional year of study to meritorious students.

Fees and charges

Refer to University of Wollongong current fee information.