Bachelor of Marketing and Media

Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.

The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories modern marketing is built on, you'll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can be applied in a marketing context.

Areas of study

Australian media; brand management; business and creative arts management; digital marketing; integrated marketing communications; marketing fundamentals; marketing research; media cultures; professional writing; public relations; radio, screen and digital media production; social marketing; social media marketing.

Career opportunities

Advertising manager, art or creative director, brand or product manager, broadcasting production manager, business development manager, copywriter, corporate communications specialist, digital marketing specialist, e-business manager, journalist, market or social researcher, marketing consultant, media buyer or producer, media manager, public affairs adviser, search engine optimisation (SEO) manager.

Professional recognition

Accredited by the Australian Marketing Institute.

Fees and charges

Visit the Macquarie University website for current fee information.