Bachelor of Business (Sports Management)

In the multi-million-dollar global sports industry, a passion for sport together with a head for business and a heart for the game can combine in a lucrative career that will be as rewarding as it is challenging. You can make a career out of your passion for sport by studying sports management – the business end of sports and recreation.

From athlete and facilities management to marketing and finance, a Bachelor of Business (Sports Management) will prepare you for a leadership role in this ever-evolving and intensely exciting business environment.

The Bachelor of Business (Sports Management) offers:

26-subjects in total

• 12 core business subjects
• 6 specialisation subjects
• 6 elective subjects
• 2 WIL (Work Integrated Learning) subjects

Work Integrated Learning (WIL) subjects are built into your degree, meaning you’ll have an organised internship as part of your degree.

Our impressive network of industry partners provide invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area in Australia or an international city. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.

The Bachelor of Business (Sports Management) is career-focused and aims to develop contemporary knowledge and skills needed for success. This means:

• real-world assessments: no exams
• industry relationships
• developing 21st century skills, such as digital literacy
• everybody gets to complete a work placement in a business that aligns to their preferred industry
• access to personal study assistance and wellness support
• an emphasis on professionalism which includes: business cards, interview preparation, wearing 'business attire' in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV.

In your final year of the Bachelor of Business (Sports Management), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within business, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.

Areas of study

Core business subjects, together  with specialised sports management subjects such as Sports Management Fundamentals, Socio-Cultural Factors in Sport, Sports Marketing, Sports Facilities and Events Management, Athlete Management and Representation and Sports Futures. Electives provide a broad pool of choices so that you can craft your degree to suit your individual tastes and career aspirations.

Career opportunities

Player or team manager, sports marketing manager, facilities manager, merchandising manager, sponsorship manager, sports promotion manager, events manager, sports media manager, sports agent, brand manager, sports centre manager, warehouse manager.

Practical experience

A minimum of 600 hours.

Fees and charges

Visit the ICMS website for current fee information.