Undergraduate

Bachelor of Business (Marketing)

International College of Management, Sydney

* Includes industry training.

About

In response to COVID-19, ICMS is offering online delivery of all courses to enable students to continue their studies. View the most up-to-date ICMS COVID-19 arrangements.

The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector.

Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level.

The Bachelor of Business (Marketing) is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world.

Work Integrated Learning (WIL) subjects are built into your degree, meaning you graduate with more than a degree – you’ll graduate with real world experience – and will have gained invaluable industry connections.

Our impressive network of industry partners provide invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with them to find a suitable placement that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area in Australia or an international city. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.

The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.

The Bachelor of Business (Marketing) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

  • strong industry relationships
  • developing 21st century skills, such as digital literacy
  • everybody gets to complete a work placement in a business that aligns to their preferred industry
  • access to personal study assistance and wellness support
  • an emphasis on professionalism which includes: business cards, interview preparation, wearing 'business attire' in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV.

In your final year of the Bachelor of Business (Marketing), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within marketing, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.

Areas of study: Business subjects and specialised marketing subjects such as ‘Consumer Behaviour’ and ‘Digital Marketing’. Elective subjects include entrepreneurship, event management, hospitality management, international tourism, sports management.

Career opportunities: Marketing manager, social media manager, digital marketing specialist, business development manager, EDM specialist, communications director, brand manager, content manager, creative director, engagement specialist, marketing strategist, cross channel marketing specialist.

Practical experience: A minimum of 600 hours.

Fees and charges: Visit the ICMS website for current fee information.

Admission criteria

Applicants with recent secondary education

Recommended studies: Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and a Band 2 in any one of the following suggested equivalent subjects including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Investigating Science, Legal Studies, Financial Services or Business Services.

ICMS does not use selection ranks for admissions. Applicants are assessed on performance in individual HSC (or equivalent) subjects and may be contacted by ICMS to attend an interview.

ICMS undergraduate admission criteria.

Additional selection criteria: A personal application interview may be required.

ATAR: ATAR is not a requirement.

Applicants with higher education study

Refer to the ICMS general admission criteria.

Applicants with vocational education and training (VET) study

Refer to the ICMS general admission criteria.

Student profile

Further information

View full details of this course on the ICMS website.

Course updates
Courses are added and cancelled throughout the admissions year and course details are subject to change. Check the UAC course search regularly.

ATAR profile table

ATAR-based offers only (semester 1, 2020)

Notes

  1. Use all ATAR profile data as a guide only; it provides a broad overview of the ATARs and selection ranks of previous Year 12 students admitted into that course. ATARs and selection ranks required for entry in 2020 may be different. If you are unsure about including a course among your preferences, contact the relevant institution.
  2. This ATAR profile table is in line with Commonwealth Government transparency requirements. It is based on offers to recent school leavers (ie completed Year 12 in 2016 to 2018) who were selected solely or partly on their ATAR. Note that some institutions further differentiate this information on their websites by publishing:
    • separate data for 2018 Year 12 students and 2016/17 Year 12 students
    • data relating to an entire year's intake (eg all offers made in 2019 – semesters 1 and 2).
  3. The ATAR values exclude any adjustment factors.
  4. The selection ranks include the ATAR and any adjustment factors.

Abbreviations

– = data is not available.
<5 = less than 5 ATAR-based offers were made.
N/A = no offers were made on the basis of ATAR.
NC = new course
NP = Not provided by institution
NR = No reportable profile
NN = Unavailable (other)
NO = Entry on other criteria