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Bachelor of Business (Fashion and Global Brand Management)

International College of Management, Sydney

CRICOS provider number: 01484M TEQSA provider ID: PRV12025

Courses included

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*Includes industry training.

Note: Certain core subjects may also be offered in the City Campus, subject to availability.


The Bachelor of Business (Fashion and Global Brand Management) blends core business subjects with specialised subjects relating to fashion and brand management, providing you with the perfect foundation for a successful career in fashion, retail or brand management.

Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.

The Bachelor of Business (Fashion and Global Brand Management) is designed to equip you with business knowledge, as well as specialist fashion, brand and retail skills in a global environment. The degree, with specialised knowledge of fashion business, builds an adaptable blend of operational, strategic and creative skills relevant to this dynamic and rapidly evolving industry.

The Bachelor of Business (Fashion and Global Brand Management) offers:

26-subjects in total

  • 12 core business subjects
  • 6 specialisation subjects
  • 6 elective subjects
  • 2 WIL (Work Integrated Learning) subjects

There are two work integrated learning (WIL) subjects in this degree. The two WIL subjects are usually completed over two study periods and will provide you with a wealth of hands-on practical work experience in your specialised area. This means you'll graduate not only with a degree but also with work experience and connections in the industry.

ICMS have an impressive network of industry partners in the fashion industry. Our dedicated WIL team will work with these partners to provide you with invaluable industry insight and experience, finding you a suitable placement – in a major city, regional area or international city – that is the best fit for your skills, interests and professional goals.

The Bachelor of Business (Fashion and Global Brand Management) is career-focused and aims to develop contemporary knowledge and skills needed for success. This means:

  • real-world assessments: no exams
  • industry relationships
  • developing 21st century skills, such as digital literacy
  • everybody gets to complete a work placement in a business that aligns to their preferred industry
  • access to personal study assistance and wellness support
  • an emphasis on professionalism which includes: business cards, interview preparation, wearing 'business attire' in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV.

In your final year, you will have the opportunity to participate in a ‘capstone’ subject to test your abilities in addressing contemporary issues or problems in the area in which you may forge a career.

Areas of study

Core business subjects plus specialisations in the fashion and retail industry such as styling and creative direction, brand management and product innovation, fashion planning and buying, retail strategy and operations, visual merchandising and design. Electives provide a broad pool of choices so that you can craft your degree to suit your individual tastes and career aspirations.

Career opportunities

Brand manager, visual merchandiser, fashion marketing manager, fashion buyer, digital marketer, retail manager, brand strategist, fashion planner, retail strategy and operations, product development manager, e-Commerce manager.

Practical experience

Minimum 600 hours of industry training.

Fees and charges

Visit the ICMS website for current fee information.

Admission criteria

Applicants with recent secondary education

ICMS does not use ATAR selection ranks for admissions. Applicants are assessed on performance in individual HSC (or equivalent) subjects and prospective applicants may be contacted by ICMS to attend an interview.

Recommended studies: Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and a Band 2 in any one of the following suggested equivalent subjects including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Legal Studies, Financial Services or Business Services.

International student applicants seeking entry into Aspire Institute Diploma courses are required to satisfy:
- the academic entry requirements: Completion of Australian Year 12 (or equivalent).
- the English language proficiency requirements where applicable: IELTS Overall 6.0; Writing 5.5; Speaking 5.5 (or equivalent)

Interview: A personal application interview may be required.

ICMS undergraduate admission criteria

Applicants with higher education study

A completed higher education qualification or a minimum of four completed undergraduate subjects (an equivalent of 12 ICMS credit points) or equivalent.

Applicants with vocational education and training (VET) study

A completed Certificate IV or above (or equivalent).

Applicants with work and life experience

Must demonstrate ability to undertake study at this level with evidence of relevant work experience such as CV/resume with at least two reference letters. Alternatively, with formal, informal or non-formal study, completed or partially completed, demonstrating a reasonable prospect of success.

Other applicants

Refer to the ICMS general admission criteria.

Student profile

Access information about the background of students in this course.

Further information

View all details of this course on the ICMS website.

ATAR profile

ATAR-based offers only (semester 1, 2024)

Use all ATAR profile data as a guide only; it provides a broad overview of the ATARs and selection ranks of previous Year 12 students admitted into that course. ATARs and selection ranks required for entry in 2024 may be different. If you are unsure about including a course among your preferences, contact the relevant institution.

  1. This ATAR profile table is in line with Commonwealth Government transparency requirements. It is based on offers to recent school leavers (ie completed Year 12 in the last 2 years) who were selected solely or partly on their ATAR. Note that some institutions further differentiate this information on their websites.
  2. The ATAR values exclude any adjustment factors.
  3. The selection ranks include the ATAR and any adjustment factors.


– = data is not available.
<5 = less than 5 ATAR-based offers were made.
N/A = no offers were made on the basis of ATAR.
NC = new course
NP = Not provided by institution
NR = No reportable profile
NS = No Semester 1 offers
NN = Unavailable (other)
NO = Entry on other criteria

Student profile

Course updates
Courses are added and cancelled throughout the admissions year and course details are subject to change. Check the UAC course search regularly.