Media Releases

UAC looks to future

12 Apr 2018

THE Universities Admissions Centre (UAC) has unveiled a new brand strategy, marking the most dramatic change to our visual identity in over a decade. 

UAC’s new brand includes a redesigned logo—a modern take on our pathway logo—that references our rich past whilst moving our brand forward.

The new tagline Access your potential takes us a step closer to UAC’s audience. It makes a resounding promise: we can get you started on the journey towards reaching your full potential.

The brand overhaul symbolises the wider transformation taking place at UAC. ‘In recent years UAC has repositioned itself as not only a trusted partner of the education sector, but also as a leader in technology solutions,’ says David Christie, UAC’s Managing Director. ‘We have developed capabilities in things like blockchain, which we used last year to release over 74,000 ATARs to NSW HSC students, and now we’re looking at machine learning tools.’

‘As our suite of products and services expands, our rejuvenated brand positions us well for future opportunities. It aims to attract new audiences and build even stronger connections with existing partners.’

UAC’s brand initiative is supported by a new website that provides a more dynamic user experience. A documentary-style video also accompanies the campaign. UAC would like to encourage everyone to explore the new site at and check out the video,Dreamers.

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For further information (media only) email or contact:
Diane Jardine, Communications Officer, UAC on 9752 0775
Kim Paino, General Manager, Marketing and Engagement, UAC on (02) 9752 0760 or 0409 155 112.